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Tourism Minister Renuka Choudhary's Inter-Ministerial Multi-Pronged Strategy for Boosting Tourism

Section Tourism & Culture
Posted on Mon May 31, 2004 at 02:50:03 AM EST

Tourism Minister Renuka Choudhary has asked Prime Minister Manmohan Singh to form an inter-ministerial group to evolve a multi-pronged strategy to boost the tourism sector. "We are drafting a document containing issues like visa on arrival on reciprocal basis, land allotment and tourist police. We will also enlist the names of the ministries which can help for a coordinated approach in these areas," Choudhary told reporters. Other ministries, which will be actively involved are Civil Aviation, Commerce, Culture, Urban Development and Industries, the minister said.

Besides coming out with a no-frill tourism package for youth and domestic tourists, the ministry was also contemplating launching a 'Learn India, Love India' campaign to promote tourism. "The programme may also include promotion of seven tourist spots and make it part of the seven wonders of India package," she said.

She added the sector could be the answer to many problems of the country such as unemployment besides generating a whopping foreign exchange reserve.

She identified lack of service apartments, paying guest accommodation and low-budget hotels as main hurdles in promoting many tourist destinations in the country.

Choudhary also talked about various initiatives to be taken by the ministry including

  • introducing tourist police - Emphasising the importance of providing safety to foreign tourists, the minister said the Central government will try to convince state governments to have tourist police near the tourist destinations.
  • establishment of souvenir shops,
  • local culture festivals,
  • facility of cycle renting hubs at tourist places
  • heritage walks to create awareness about the spot.

From ndtv.com
http://www.ndtv.com/money/showbusinessstory.asp?slug=Renuka+plans+tourism+boost&id=19349
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